Hey there! I want to talk about a very important topic today because all business owners have gone through this phase at least once or a few times during their entrepreneurial journey. You see nothing beats having a grand business idea or figuring out some way to provide a solution to solve a problem. You get super excited about it and think it is your best idea yet that will land you that laptop lifestyle you have always wanted. You finally get the courage to share it with your family and friends and all you hear is crickets. Or maybe you hear people telling you things like, its not going to work, or you can’t do that, or my favorite, that is impossible. In this blog post, I will talk about the top 3 tips on how to handle non-supportive friends and family members.
Tip #1 – Find Your Target Audience
Finding your target audience is one of the first things you should do when building a business. If you don’t know who that is, ask yourself questions like the following:
- What is your product or service?
- What demographic groups (gender, age, race, status, etc.) are more likely to use your products or services?
- How does your product or service solve a need?
Once you answer these questions, you will know who your target audience is and nine times out of ten, this may not apply to any of your friends or family members. Knowing this can help you stop wondering why they aren’t supportive of your business. So them not really having anything to say or them telling you things like it’s impossible pretty much says they don’t really relate or have the need of the product or service.
Tip #2 – Lower Your Expectations
Our family and friends are very important in our lives. With this being said, we somewhat have a high expectation for them to support us in whatever life decisions we make. When their reactions aren’t them jumping for joy or patting us on the back for coming up with this brilliant product or service, we tend to second guess our business idea all together. So the next time you have a business idea, try doing the following:
- Introduce the idea in a “what if” scenario to your target audience first to see how they respond and gather some feedback on your product or service idea.
- Be selective of what family and friends you share your business ideas to just to avoid any Negative Nancy’s or Dream Thieves.
- Don’t expect everyone to be supportive of your business because they may not see your vision or even understand it yet.
- Lastly, network with like minded people which is what we will talk about in the next tip.
Tip #3 – Mix & Mingle With Like-Minded Individuals
Mixing and mingling with like-minded people is one of the most important things you can do for your business. Not only does it allow you to bounce ideas off of one another, but its also a very supportive and encouraging space that will give you that extra boost of confidence you need to build your business. When you network with like-minded people, you can gain the following:
- What they found what worked or didn’t work for their business.
- They can give you unlimited resources to help your business become successful.
- You’ll learn their go to suppliers, vendors, and wholesalers for different products and supplies.
- Tips on how they are building or have built their brand.
- Lasting relationships that could lead to business partnerships and mentor-ships.
When you do this, you will find that you talk with them more than you talk to your closest friends. It becomes somewhat of a community of people who you can relate to in so many ways. I have done this with a few of my business ventures and it has been nothing short of a rewarding experience. Even if my family and friends don’t understand my business ideas, these people do. I find that I spend less time trying to convince the non-supportive family and friends now because I have a community of people who get’s it. And that itself is truly amazing!
If you enjoyed this blog post, please like, share and/or comment below. As always, I appreciate you taking the time out to read my blog post. Stay tuned for my next blog post.
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